Skills & Competencies for Product/Brand Marketing Analyst II

Product/Brand Marketing Analyst II job profile

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JOB SUMMARY for Product/Brand Marketing Analyst II

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst II

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst II SALARY RANGE

BASE 50%
$84,682
TOTAL 50%
$88,814
Job Level
P02
Job Code
SM15000263
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Product/Brand Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst II
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst II
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Global Perspective
Proficiency Level -3
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Describes several issues or considerations for conducting business in another country.
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Level 2 Behaviors
(Light Experience)
Describes behaviors that promote or stunt effective relationships in a given country and acts accordingly.
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Level 3 Behaviors
(Moderate Experience)
Discusses the application of global policies to regional and local operations.
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Level 4 Behaviors
(Extensive Experience)
Develops training sessions to promote cooperative learning.
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Level 5 Behaviors
(Mastery)
Keeps current with global experiences and promotes the adoption of business lines.
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3 Product/Brand Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst II
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst II
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst II skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst II.
12 general skills for Product/Brand Marketing Analyst II, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst II, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst II, he or she needs to be proficient in Business Acumen, be skilled in Global Perspective, and be proficient in Prioritization.

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